Table 4 Significant moving average and autoregressive parameters and significant predictors (Articles and Blogs) for users across in the target agencies
Agency targeted | Predictor | Lag | Estimate | SE | t-statistic | sig |
|---|---|---|---|---|---|---|
Temporary impact of agency-specific articles on usage | ||||||
Agency 3 | Articles on Agency 5’s topic | 0 | 0.867 | 0.320 | 2.712 | 0.007 |
Sustained impact of agency-specific articles on usage | ||||||
Agency 3 | Articles on Agency 3’s topic | 0 | 0.189 | 0.056 | 3.380 | 0.001 |
Articles on Agency 4’s topic | 0 | –0.183 | 0.064 | −2.853 | 0.004 | |
Temporary impact of external authored agency-specific blogs on usage | ||||||
Agency 5 | Blogs on Agency 4’s topic | 0 | 0.724 | 0.302 | 2.396 | 0.017 |
Temporary impact of internal authored agency-specific blogs on usage | ||||||
Agency 5 | Blogs on Agency 2’s topic | 0 | 0.730 | 0.300 | 2.434 | 0.015 |