Table 5 Participant responses about how their company aims to demonstrate the value of medical products to purchasers
Statement | Role in company | HE knowledge |
|---|---|---|
“Comparative studies by experts” | Director | Low |
“…through products effectiveness, values, and how it can help improve users and patients life” | Product Manager | Low |
“Show the data on public health impact” | Consultant | Low |
“Seminars, demos” | Director | Medium |
“By demonstrating product quality” | Senior Partner | Medium |
“Business model based on PSSRU figures, clinical benefits, peers review formal publications” | Director | High |