Table 3 Significant moving average and autoregressive parameters and significant predictors (Articles and Blogs) for all members
Parameters/Predictors | Lag | Estimate | SE | t-statistic | sig |
|---|---|---|---|---|---|
Impact of the number of articles and blogs on usage by all members | |||||
Number of articles | 0 | 0.080 | 0.026 | 3.090 | 0.002 |
2 | 0.064 | 0.026 | 2.481 | 0.013 | |
Impact of tailored articles on usage by all members – temporary effects | |||||
Articles on Agency 3’s topic | 0 | 0.854 | 0.263 | 3.245 | 0.001 |
Articles on Agency 5’s topic | 1 | 0.671 | 0.265 | 2.536 | 0.011 |
Impact of tailored articles on usage by all members – sustained effects | |||||
Articles on Agency 3’s topic | 0 | 0.221 | 0.047 | 4.654 | <0.001 |
Impact of tailored external blogs on usage by all members – temporary effects | |||||
External blog on Agency 1’s topic | 7 | –0.668 | 0.261 | −2.561 | 0.011 |
External blog on Agency 2’s topic | 1 | 0.826 | 0.263 | 3.143 | 0.002 |
External blog on Agency 4’s topic | 9 | 0.666 | 0.264 | 2.519 | 0.012 |
Impact of tailored internal blogs on usage by all members – temporary effects | |||||
Internal blog on Agency 1‘s topic | 0 | –0.665 | 0.261 | −2.545 | 0.011 |
Internal blog on Agency 2’s topic | 0 | 0.650 | 0.263 | 2.468 | 0.014 |
Internal blog on Agency 3’s topic | 0 | 0.546 | 0.264 | 2.066 | 0.039 |