Fig. 1From: New Antenatal Model in Africa and India (NAMAI) study: implementation research to improve antenatal care using WHO recommendationsStudy logic model. The colours in the third column are associated with either: capability (red), motivation (yellow) or opportunity (green). The purple box applies only to Rwanda and Zambia. COM-B: Capability Opportunity Motivation-Behavior ; BCW: Behavior change wheelBack to article page